MAD in the News: Keep Up with the MADabolic Franchise
Posted in Franchise on April 30, 2020
We hope you’re continuing to stay safe and healthy. While our studio doors still remain temporarily closed, the MADness continues – catch up on the latest franchise news and developments below regarding MADabolic’s COVID-19 adjustments and more.
MADabolic Charlotte Co-Owner and General Manager Finley Funsten Talks Virtual Training with The Charlotte Observer
MADabolic’s Finley Funsten was recently featured in an article by The Charlotte Observer covering key information about local fitness studio closures and operations amidst the COVID-19 pandemic.
Finley shared more about more about the launch of our Virtual Training Membership via Vimeo following the temporary studio closures, as well as equipment rentals offered locally. Members and others were able to drop in during two-hour periods over a three-day span to rent out strength-training equipment to help supplement their at-home workouts.
The virtual training program, coupled with the equipment rentals, has been the biggest factor in supporting MADabolic employees and membership for franchisees during this time. The equipment rentals have served as a major retention builder, allowing our members to get the most out of their home workouts with the equipment they know and feel comfortable using. In fact, MADabolic membership retention overall is at around 80%, a true testament to the strength and dedication of the MAD community!
MADabolic Franchisee Corbin Jennings Featured in Franchise Dictionary’s “Fire Your Boss” Section
Multi-unit MADabolic franchisee Corbin Jennings was profiled in Franchise Dictionary’s April issue’s “Fire Your Boss” section, where he expanded on his ability “to take control” and work in an industry and for a brand he’s passionate about as a MAD franchisee.
Prior to opening his first MADabolic location, Corbin worked in the corporate world pulling 10 to 12-hour days and buried in spreadsheets. “I wanted to be my own boss with the ability to move at my pace,” says Corbin. Resonating with our “flat-out superior training program,” approach and culture, he now owns the Arlington and H-Street MADabolic locations.
MADabolic Co-Founders Earn April Cover Story with Franchise Consultant Magazine
Franchise Consultant Magazine showcased the “MAD MEN” behind MADabolic – co-founders Brandon Cullen and Kirk Dewaele – in its April cover story.
The publication shared more about the founders’ professional athletic journeys and how their passion and experience led them to find their niche in strength-driven interval training. They opened the first MADabolic location in Charlotte, North Carolina in 2011. “Our strength-based approach does not exist in any other franchised program,” says the pair.
Learn more about the MADabolic franchise opportunity.