Fitness in the United States is a booming industry. The annual 3.5% growth rate means continued demand for gyms and related fitness products and activities. However, the minds at MADabolic have found that the field is oversaturated with many run-of-the-mill gyms and trend-focused concepts, which is why they focus on carving a unique and sustainable niche in this explosive segment.
MADabolic’s proprietary, strength-biased training program champions effectiveness and efficiency through a trio of signature interval themes: Momentum, Anaerobic and Durability (MAD). Every movement and interval within the program promotes consistency, accountability and structure. Furthermore, the concept’s trademarked workouts are synchronized across all locations and combine these elements to stand out from competitors.
The purposeful nature of MADabolic’s workouts attract committed gym-goers who prioritize fitness as a lifelong focus. This translates to a stable revenue stream for MAD franchisees who are also sworn fitness enthusiasts. The concept is steadily flexing its muscles in new territories and winning over loyal customers in all corners of the industry.
MADabolic is not just another cookie-cutter franchise delivering gimmicky workouts or superficial franchisee experiences. From its powerful brand identity to its strategic partnerships and tailored workouts, as well as the unmatched passion and creativity of its franchise team, MADabolic understands what it means to stand head and shoulders above the competition — so franchisees can too.
Learn more about the MADabolic franchise opportunity and how the brand sets itself apart from the competition.
