Bend, OR — MADabolic, the industry’s leading strength and conditioning franchise, has officially landed in the Pacific Northwest with the opening of MADabolic Bend. This highly anticipated location will launch at 50 SW Bond Street in Bend’s Box Factory district, marking the brand’s first location to land in the state of Oregon. The expansion fuels MADabolic’s momentum as it expands into high-performance markets across the country.
Owned by husband-and-wife team Andy Nyce and Alyssa Laroussi, MADabolic Bend brings a structured, strength-focused alternative to the city’s dynamic fitness scene. Alyssa was a former client at MADabolic’s flagship location in Charlotte, NC, before the duo relocated to Bend, OR. She will serve as the primary operator of the business, while Andy will support backend operations and strategic growth efforts. “Living in Bend, we’re surrounded by people who take their outdoor pursuits seriously — from mountain biking to skiing to trail running,” shared Alyssa. “MADabolic’s focus on building strength and athleticism is the perfect complement to that active lifestyle. I’ve experienced the benefits firsthand, and I can’t wait to share this incredible training program with Bend.”
With a training model built on strength, structure, and accountability, MADabolic offers a welcome departure from the high-volume cardio programs common in group fitness. Its signature interval system — Momentum, Anaerobic, and Durability — helps clients build real strength, improve metabolic conditioning, and train with purpose.
“Opening in Bend is a big moment for us as we extend MADabolic’s footprint to the Pacific Northwest,” said Brandon Cullen, Co-Founder and Chief Concept Officer of MADabolic. “Alyssa and Andy bring a great mix of operational skill and personal investment in the brand. This is a smart market for our model, and we’re excited to see it thrive.”
MADabolic Bend is now open and welcoming new members.
The MADabolic Bend team will host a Free Week of MADness starting June 16 to introduce the Bend market to the brand. For class schedules, membership options, or to book your first session, visit https://madabolic.com/or/bend/.
About MADabolic
Founded in Charlotte, NC, MADabolic is the premier strength and conditioning franchise built on a signature interval system that prioritizes strength, structure, and accountability. With 45 locations in operation nationwide, MADabolic attracts clients and franchise partners who value a performance-driven, sustainable approach to fitness. Learn more at www.madabolic.com or explore franchise opportunities at www.ownamad.com.
