Winchester, VA – MADabolic, the strength and conditioning franchise redefining boutique fitness, is excited to announce the grand opening of its newest location in Winchester, VA. Owned and operated by Shawn and Cait Rider, MADabolic Winchester will open at 250 Hope Drive, offering the Winchester community a new approach with its signature strength-focused, interval-based training.
Shawn, a former CrossFit gym owner, and Cait, a competitive Olympic weightlifter, bring a wealth of experience to their new venture. After years of high-level athletic training, the couple discovered MADabolic and were immediately drawn to its sustainable and effective fitness model. “MADabolic is exactly what Winchester needs,” says Cait. “It’s not about competing; it’s about building strength for life. We’re proud to bring this program to our community, helping Winchester move better, feel stronger, and age athletically.”
Located conveniently between Valley Avenue and South Pleasant Valley Road, MADabolic Winchester will provide a premium fitness experience tailored to the high-achiever seeking results through a progressive and structured strength training program. MADabolic’s signature intervals—Momentum, Anaerobic, and Durability—focus on developing functional strength and conditioning, focusing on consistency and sustainability when it comes to fitness.
“After years of coaching and owning a gym, MADabolic was the perfect next step,” adds Shawn. “The brand’s methodologies align completely with what we believe fitness should be: structured, intentional, and for someone who wants a little more out of the time and money they invest in their health.”
The MADabolic Winchester team will host a “Free Week of MADness” beginning December 9, 2024. This week-long event invites Winchester residents to try the brand’s results-driven programming and experience why MADabolic is a game-changer in strength and conditioning.
“Cait and Shawn’s passion and expertise make them the ideal ambassadors for MADabolic in Winchester,” shared Brandon Cullen, MADabolic’s Co-Founder and Chief Concept Officer. “Their dedication to creating a fitness space that supports functional strength and longevity perfectly reflects the MADabolic ethos.”
For more information about class times, memberships, and the “Free Week of MADness,” visit MADabolic Winchester.
About MADabolic
Founded in Charlotte, NC, MADabolic is a strength-driven fitness concept rooted in interval-based training. With 37 locations open and 50+ in development across North America, MADabolic is a proven leader in the boutique fitness industry. For franchise inquiries, visit ownamad.com.
