MADabolic, the franchise leaders in strength and conditioning, is pleased to announce that a new lease has been signed to bring the concept to Winchester, VA. Located at 250 Hope Drive (between Valley Avenue and South Pleasant Valley Road), MADabolic Winchester will be operated by owners, Cait and Shawn Rider.
Cait and Shawn are no strangers to strength training, each boasting their own impressive athletic backgrounds – most recently hailing from the competitive CrossFit and Olympic Weightlifting arenas. At this point in their lives, Cait and Shawn are ready to trade training for sport with training for life. Enter: MADabolic.
Upon experiencing MADabolic for the first time, the power couple was immediately hooked. “It’s exactly what my hometown was missing and so badly needs,” notes Cait. “Between sport-specific training and generalized group fitness, there’s truly nothing that bridges the gap. MADabolic is where the people of Winchester can age athletically and gracefully, with functional strength on their side.” Shawn adds: “MADabolic’s methodologies are tightly aligned with our own fitness ethos. It’s strength, but it’s strength that is structured and safe for everybody.”
“Cait and Shawn are the right people to bet on when it comes to bringing our concept to life ina new market,” says Rick Del Sontro, MADabolic Brand President. “Their combined experience, passion, and tenacity puts success right around the corner.”
Initially founded in Charlotte, NC, MADabolic has 35 locations open and 50+ in development in markets across the country. MADabolic is rooted in strength, structure, and accountability. From a top-notch strength-biased training program to robust operating systems designed to help owners thrive to a team of experts behind the brand, MADabolic provides franchise owners with a blueprint for success in any market. For information about the MADabolic franchise opportunity, please visit https://www.madabolic.com/own-a-madabolic.
