CHARLOTTE, NC — MADabolic, the industry leader in group strength and conditioning, has signed a new franchise agreement to bring its training system to the Greater Boston Area.
The location will be led by owners and business partners Nyra Cunningham and Kimberly Gillies, experienced operators with backgrounds in athletics, coaching, and high-performance environments. The duo will introduce MADabolic’s coach-led, strength-driven training to a market known for its discipline, work ethic, and deep-rooted sports culture.
“Boston is one of the most established and performance-driven fitness markets in the country,” said Brandon Cullen, Co-Founder and Chief Concept Officer of MADabolic. “It’s a natural extension of our growing presence across the Northeast corridor. With strong presence in DC, Philadelphia, Brooklyn, Stamford, CT—and upcoming expansion into Baltimore—Boston is the next step. We couldn’t ask for a better ownership group to lead it.”
For Nyra, a former Division I lacrosse player, the connection to MADabolic was immediate when she discovered the brand as a client in Charlotte, NC.
“From my first class, it felt like being back in the weight room,” she said. “After sports, that structure is hard to find again. MADabolic brings it back with intentional programming that actually supports long-term progress.”
Kimberly, who brings a background in nonprofit leadership and operations and previously coached at the brand’s 14th Street location in Washington, DC, was drawn to the balance of intensity and precision.
“You’re pushing yourself, and you’re supported by coaching that ensures you’re moving well and seeing results,” she said. “That level of attention is what sets MADabolic apart.”
Greater Boston presents a strong opportunity for MADabolic’s performance-based model. With a dense population of former athletes and one of the most active sports cultures in the country, the market aligns closely with the brand’s training philosophy.
“Boston is a city that shows up and does the work,” said Nyra. “There’s a level of grit and accountability here that matches exactly how MADabolic trains.”
About MADabolic
MADabolic is the industry’s leading strength and conditioning franchise, delivering structured, coach-led workouts built on progression, performance, and accountability. With a focus on strength as the foundation, MADabolic offers a sustainable approach to fitness designed for long-term results. For more information, please visit www.ownamad.com.
