MADabolic Takes Over Denver with a New Multi-Unit Agreement

Written by MADabolic

November 1, 2022

MADabolic, the industry’s first and only strength-driven interval training franchise, is pleased to announce that a new two-unit agreement has been signed to expand the concept’s presence across Denver, Colorado. The units will be operated by owner, Trish O’Donnell.

Trish was originally drawn to MADabolic several years back when she saw Stuart Brauer of WTF Gym Talk’s coverage on the brand’s notorious “Be Great, Not Late” locked door policy. She’s been following the brand’s growth ever since, and – after discovering how closely MADabolic’s approach to fitness, recovery, nutrition, and overall wellness align with her own philosophies, the decision to invest became an easy one.

“One of my favorite things about MADabolic is the program’s accessibility,” says Trish. “You can put a brand new client on the same training floor and through the same workout as a seasoned athlete on their very first day, and they’ll both experience the same quality coaching and workout. No on-ramp necessary.”

With an extensive background in the Crossfit arena and having owned a successful affiliate gym herself, Trish sees a gap in the Denver market for an approachable strength training concept executed in a group setting that minimizes risk and maximizes longevity. “MADabolic fills that void,” she notes.

“Trish’s background, ownership experience, and tenacity make her a fantastic fit for MADabolic ownership,” says Al Mendoza, Chief Development Officer. “Partnering with her to bring our signature strength, structure and accountability model to Denver was a no brainer.”

Initially founded in Charlotte, NC, MADabolic has 90 studios operating or in development in markets across the country, five of which will be located in the Denver market.

MADabolic is rooted in strength, structure, and accountability. From a top-notch strength-biased training program to robust operating systems designed to help owners thrive to a team of experts behind the brand, MADabolic provides franchise owners with a blueprint for success in any market. For information about the MADabolic franchise opportunity, please visit https://www.madabolic.com/own-a-madabolic.

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