Durham, NC – MADabolic, the industry’s leading strength and conditioning franchise, is expanding its footprint in its home state of North Carolina with a new location to come to Durham. The franchise agreement strengthens the brand’s presence in the Triangle, complementing existing locations in downtown Raleigh and North Raleigh.
The new ownership group brings strong experience with the MADabolic brand, having trained for several years at one of the company’s top-performing locations. “From day one, MADabolic stood out,” the group shared in a statement. “The programming is smart, the culture is bold, and the emphasis on lifting heavy, fueling properly, and training with purpose really resonated. Bringing this brand to Durham felt like a natural next step.”
Durham’s rapid growth and reputation as a hub for ambitious, high-performing individuals made it a clear choice for expansion. With an influx of new residents and companies, the city is primed for a fitness concept that values structure, results, and smart, structured training.
MADabolic Co-Founder and Chief Concept Officer Brandon Cullen emphasized the strategic fit. “Durham is a natural extension of our regional footprint,” he said. “This ownership team brings a deep understanding of our brand and its culture, and we’re confident they’ll build something special in the Durham market.”
The Durham location marks another milestone in MADabolic’s nationwide expansion, with upcoming openings in Philadelphia, PA; Oklahoma City, OK; and an expansion in Houston, TX, to name a few.
About MADabolic
Founded in 2011, MADabolic is the premier strength and conditioning franchise for those who value structure, accountability, and results. With expert 1:1 coaching in a group setting and a progressive, science-backed approach to training, MADabolic is redefining fitness across the country. Learn more at www.ownamad.com.
