MADabolic, the industry’s premier strength and conditioning franchise, has opened its doors to the brand’s newest location in Lexington, Kentucky. The unit is the first of two that owners Jason Layne and Taylor Johnson will bring to the area. MADabolic brings a fresh take on strength-focused training to the Lexington fitness scene and provides a premium boutique option for the everyday go-getter.
Jason and Taylor bring extensive experience in the local fitness scene and view Lexington as a market ripe for MADabolic’s unique concept. “Lexington is definitely lacking in approachable barbell-free strength gyms,” says Jason. “There seems to be a huge gap between barbell- and cardio-based group fitness. Removing the barbell and implementing MADabolic’s highly structured and scalable model offers Lexington a completely different approach to strength.”
“Jason and Taylor’s depth of knowledge and connection to Lexington’s fitness community give them a leg up” comments Brandon Cullen, MADabolic Co-Founder and Chief Concept Officer. “There’s no better a duo introduce our brand to the state of Kentucky.”
MADabolic Lexington is located at 1026 Manchester Street. Starting March 11, 2024, the MADabolic Lexington team will host a “Free Week of MADness” to introduce the new studio to the city. For class times and membership information, visit https://www.madabolic.com/location/lexington.
MADabolic Lexington is among several new MADabolic locations slated to open this spring, including Westminster and Denver, CO, St. Petersburg, FL, and Madison, WI, among others. The brand has 33 studios open and operating with another 80+ in development.
For more information about the MADabolic franchise opportunity, please visit
