Following more than a decade of bag experimentation to satisfy the striking element of MADabolic’s signature training program, the brand has officially partnered with Aqua Training Bag, which will soon be outfitted in all MADabolic training facilities.
Kirk DeWaele, MADabolic co-Founder and Chief Training Officer, reminisces on his years of experimentation. “At inception, we hung traditional Muay Thai bags, which we ultimately found to be too unforgiving and not conducive to the evolution of our striking style. We ultimately transitioned to water-filled bags due to their durability, striking absorption, and ability to throw angled punches.”
Just like in any industry, there are varying degrees of quality when it comes to fitness equipment. “I’ve yet to encounter a higher quality water bag than what Aqua Training Bag provides,” DeWaele praises. “Not to mention, between their simplified ordering process and ease of transportation and set up, Aqua Training Bag offers our franchisees a much more frictionless experience, which is invaluable to us as a franchisor that emphasizes our franchisees’ quality of life.”
Ashley Veltri, Director of Sales for Aqua Training Bag, matches MADabolic’s excitement surrounding the new partnership. “MADabolic sees the true value in a great community and culture. Their passion for providing the best training experience is unmatched. Having their team integrate Aqua Training Bags into their industry-leading programming aligns with our brand vision since creation.”
MADabolic will always prioritize partnering with cutting edge vendors that support the integrity of the brand’s program, and is proud to formalize a franchisor relationship with Aqua Training Bag.
