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MADabolic Raleigh Expands to Mark the Brand’s First Multi-Training Floor Studio 

Posted on August 1, 2023 in Franchise

MADabolic Raleigh owners, Emily and Rob Barton, will be expanding their existing footprint to accommodate not one, but two training floors.

Located in Downtown Raleigh at 410 S. Dawson St., the current studio is approaching max capacity with a healthy membership base and waitlisted classes. “Our classes are rammed and demand is high,” notes Rob, “so when the neighboring unit in our building became available, the opportunity for expansion was too ripe to pass up.”

Currently, MADabolic Raleigh accommodates 25-person classes. Following the expansion buildout, there will be an additional 20-person training floor, enabling the location to accommodate 45 people across two training floors and a spacious shared lobby.

“This is an exciting first for the brand,” says MADabolic co-Founder and Chief Concept Officer, Brandon Cullen. “We’ve never had multiple training floors under one studio, but our scalable model easily supports this initiative and there are no two better owners to run with this unique concept. Emily and Rob have seen so much success in the Raleigh market with grit and hard work, so I’m very excited for and proud of this additional growth opportunity they’ve earned.”

Initially founded in Charlotte, NC, MADabolic has 111 studios operating or in development in markets across the country. Rooted in science, MADabolic’s distinctive interval system is crafted around intentional work-to-rest ratios, offering a challenging yet scalable workout for a wide range of clients. The boutique concept attracts the everyday go-getter who prioritizes health and fitness. 

From a top-notch strength-biased training program to robust operating systems designed to help owners thrive to a team of experts behind the brand, MADabolic provides franchise owners with a blueprint for success in any market. For information about the MADabolic franchise opportunity, please visit