We Don’t Speak Average

An open letter to our supporters…and our haters:

We want to address a core component of our business that seems to be both praised and chastised: our brand voice.
 
Our messaging and tone is probably different than what you’re conditioned to seeing in the fitness scene. It’s gritty. It’s bold. It’s confident. It lacks fluff. It’s – at times – controversial.
 
This is intentional.
 
Why? Because while we’re here to primarily train you, we place a strong secondary emphasis on educating you…we don’t spit gimmicky bullshit just to make you feel better – there’s enough of that elsewhere in this industry.
 
As the fitness industry norm has become wrapped up in 4-week weight loss challenges, celebrating 30+ workouts in 30 days, distributing “eat this, not that” lists to members, and neglecting the general protocols necessary to achieve sustainable health, our approach to cutting through the noise by calling those practices out for what they are – toxic – identifies as counter-cultural.
 
But if promoting eating more, recovering more, and training smarter (not harder) is counter-cultural, we’ll gladly wear that badge.
 
For those that seek out fitness communities that push quick fix challenges, or need motivational quips and high fives to get through a workout, and could care less about movement quality as long as a sweat breaks…there are endless options to satisfy those needs.
 
That’s just not us. It’s not who we’re trying to be, and we have no plans to adjust our voice or messaging to try to appeal to that consumer.
 
There are more than enough brands that that are great at “average”. They cater to “average” and produce “average” results. In fact, “average” is a massive industry with plenty of opportunity.
 
Sure, it’s a giant pool but it’s also a very crowded pool because the majority of people and companies are swimming in it. Fighting for space and room to breathe.  We feel more comfortable diving with sharks. We see much more opportunity there.
 
There are NOT enough brands that speak to the outliers who demand more, we see far more opportunity prioritizing those outliers. MADabolic is a strength-driven interval training program created for the high-achieving go-getter looking to be above average.
 
While we can train ANYONE, we do not believe we are for EVERYONE. We simply do not speak average, and if you don’t either, this is the perfect franchise opportunity for you.