45
open locations
$800K+
in annual revenue at top performing locations
The boutique fitness space is crowded
Scalable, differentiated models are not.
Top quartile average revenue of $802,004
Top quartile memberships exceed 300
Average churn rate sub 5%
40% of MADabolic locations are Multi-unit owners supported by prime territory availability and area development agreements
The MAD Difference
A System Built for Operators
Strength-First Programming
Structured, repeatable workouts that drive retention – Strength training is not a Fad!
Operational Simplicity
Lean staffing +efficient footprint.
Consistency at Scale
Standardized systems across all locations
A Model Designed to Work
Built to protect your margin, not just drive revenue
Lower buildout vs competitors
Smaller footprint = lower rent
Lean staffing = stronger margins
Recurring revenue model
High retention = longer LTV
By the Numbers
15
Years in business
20K
Members Joined
25
Awards Received
Hear from Franchise Owners
The programming is what sets us apart
After being a MADabolic client for years, I knew the business model was solid. The programming is what sets us apart - clients see real results and keep coming back. The corporate team's support from site selection to opening day and beyond has been incredible.
Within 6 months of opening, we exceeded our membership projections by 20% and have maintained strong retention rates ever since."
Vinnie, Houston, TX
Video Testimonial
Structured strength is what lasts
I opened my first location in Scotts Valley, California. The population is roughly 12,000 people and people were concerned about the market size. Well, my first location has been thriving since day one. In year two I began the opening process for location two in Santa Clara. Now location two is growing nicely and location three is in the works. There is something about being a strength training gym that doesn’t deviate from its core principles that makes MADabolic unique. In boutique fitness there is chaotic HIIT training everywhere, but structured strength is what lasts.
Zach, Jupiter, FL
Video Testimonial
This business isn’t easy but it’s not complicated
Being one of the original MAD franchise owners has provided me with a lot of perspective. Today, new owners have so much more available to allow them to be successful. If someone were to ask me what it takes to be successful as an owner within MADabolic my response it pretty simple. You need sufficient capital; work your tail off and follow the plan. This business isn’t easy but it’s not complicated.
Rae, Atlanta, GA
Video Testimonial
This Business is Not for Everyone
This is for you if
This is not for you if
Simple. Repeatable. Scalable.
Members join (recurring)
Structured Programming
Consistent Experience
High Retention
Profitability
Frequently Asked Questions
MADabolic is built to remove complexity so you can focus on growing the business.
Our model includes:
- Centralized, proprietary programming (no need to design workouts)
- Dedicated business coaching and performance tracking
- Proven marketing systems and campaigns
- Technology infrastructure and ongoing updates
- Structured onboarding and staff training
No—but you do need strong operational discipline.
Many of our most successful franchisees come from backgrounds outside of fitness, including corporate leadership, multi-unit operations, and entrepreneurship. The model is designed for operators who can follow systems, build teams, and execute consistently.
We provide the training, programming, and support—your role is to run the business.
Most boutique fitness concepts compete in saturated, undifferentiated categories.
MADabolic is built on a strength-first model with structured programming, high retention, and a clear market position. This creates:
- More consistent member results
- Stronger retention and recurring revenue
- A more stable and scalable operating model
In a crowded market, differentiation isn’t optional—it’s what drives long-term performance.
Owners typically focus on team leadership, performance management, and business growth.
The model is designed to support both owner-operators and those who prefer to build a team and take a more strategic role over time.
As the business matures, many owners transition toward a higher-level role while relying on trained staff and systems to run day-to-day operations.
MADabolic is built with multi-unit growth in mind.
With centralized programming, standardized operations, and a repeatable buildout and staffing model, owners can expand beyond a single location without needing to reinvent the system each time.
Many operators view MADabolic as a platform for building multiple locations within a market.
MADabolic is a recurring revenue, membership-driven model designed for predictability and scalability.
The focus on structured strength training and long-term progression leads to strong client retention, which supports more consistent revenue compared to trend-driven or novelty-based fitness concepts.
This creates a business that is designed to grow steadily rather than rely on constant customer turnover.
The boutique fitness space is crowded, but most concepts compete in similar, undifferentiated categories.
MADabolic stands apart with a strength-first training model, structured programming, and a system designed for consistency and long-term results.
This differentiation supports stronger member retention and a more scalable, repeatable business compared to trend-driven concepts.
MADabolic is built to remove complexity so you can focus on growing the business.
Our model includes:
- Centralized, proprietary programming (no need to design workouts)
- Dedicated business coaching and performance tracking
- Proven marketing systems and campaigns
- Technology infrastructure and ongoing updates
- Structured onboarding and staff training
No—but you do need strong operational discipline.
Many of our most successful franchisees come from backgrounds outside of fitness, including corporate leadership, multi-unit operations, and entrepreneurship. The model is designed for operators who can follow systems, build teams, and execute consistently.
We provide the training, programming, and support—your role is to run the business.
Most boutique fitness concepts compete in saturated, undifferentiated categories.
MADabolic is built on a strength-first model with structured programming, high retention, and a clear market position. This creates:
- More consistent member results
- Stronger retention and recurring revenue
- A more stable and scalable operating model
In a crowded market, differentiation isn’t optional—it’s what drives long-term performance.
Owners typically focus on team leadership, performance management, and business growth.
The model is designed to support both owner-operators and those who prefer to build a team and take a more strategic role over time.
As the business matures, many owners transition toward a higher-level role while relying on trained staff and systems to run day-to-day operations.
MADabolic is built with multi-unit growth in mind.
With centralized programming, standardized operations, and a repeatable buildout and staffing model, owners can expand beyond a single location without needing to reinvent the system each time.
Many operators view MADabolic as a platform for building multiple locations within a market.
MADabolic is a recurring revenue, membership-driven model designed for predictability and scalability.
The focus on structured strength training and long-term progression leads to strong client retention, which supports more consistent revenue compared to trend-driven or novelty-based fitness concepts.
This creates a business that is designed to grow steadily rather than rely on constant customer turnover.
The boutique fitness space is crowded, but most concepts compete in similar, undifferentiated categories.
MADabolic stands apart with a strength-first training model, structured programming, and a system designed for consistency and long-term results.
This differentiation supports stronger member retention and a more scalable, repeatable business compared to trend-driven concepts.
A different kind of fitness franchise
MADabolic isn’t built for everyone. It’s built for operators who want a disciplined, scalable business.If you’re serious about building something that lasts, this is your opportunity.
