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MADabolic Expands to Indianapolis with Broad Ripple Location

Posted on March 24, 2025 in Franchise, Spotlight

Indianapolis, IN – MADabolic, the industry leader in group strength and conditioning, is excited to announce its expansion into Indianapolis, IN, with the opening of MADabolic Broad Ripple. Joining one of the city’s most active and high-energy neighborhoods, MADabolic Broad Ripple will deliver its results-driven group strength and conditioning protocol to the Indianapolis market. MADabolic Broad Ripple is the first of two MADabolic locations that owner Jason Payton has committed to bringing to the city.

A seasoned investor and entrepreneur, Jason Payton saw MADabolic as the perfect addition to his business portfolio. “MADabolic’s structured and intentional approach to strength training made this an easy decision,” explained Jason. “Indianapolis is a city that values hard work and athleticism, and I’m confident that MADabolic will resonate with those looking for a smarter, sustainable, and results-driven approach to fitness.”

MADabolic Broad Ripple will open with a Free Week of MADness series to introduce the brand to the city, beginning March 24. Designed for those who value strength and longevity, MADabolic’s structured interval training program is rooted in science and built around work-to-rest ratios, providing a scalable yet challenging workout for clients of all fitness levels.

“Broad Ripple is a natural fit for MADabolic,” said Brandon Cullen, Co-Founder and Chief Concept Officer of MADabolic. “It’s a vibrant, active community with a strong commitment to health and fitness. We’re thrilled to see Jason and his team bring MADabolic’s unique take on group strength and conditioning to Indianapolis, and we look forward to seeing the impact he makes in this market.”

For more information about MADabolic Broad Ripple, including class schedules and membership details, visit https://madabolic.com/in/broad-ripple/

About MADabolic

Founded in Charlotte, NC, MADabolic is the premier strength and conditioning franchise designed to promote strength and longevity through its signature interval-based classes. With over 40 locations operating across the US, the brand continues to attract fitness enthusiasts and franchise owners who value a results-driven and sustainable approach to training backed by robust operating systems and support structures. For franchise opportunities, visit www.ownamad.com.