Charlotte, NC – MADabolic, the industry leader in strength and conditioning, is proud to announce a new partnership with GORUCK, the global company known for rucking gear and experiences. This partnership brings a dynamic new offering to MADabolic locations nationwide: weekly ruck clubs that promote active recovery and strengthen the culture found on the training floor.
Rucking leverages a weighted backpack while walking or hiking, providing a low-impact activity that blends cardiovascular endurance with functional strength. With the ability to customize how much weight is loaded into the bag, rucking is accessible for a wide range of fitness levels and perfectly complements MADabolic’s strength-focused training program. With an emphasis on progressive and sustainable fitness, MADabolic encourages members to train four times per week, incorporate one to two days of active recovery, and take one to two full rest days. Rucking offers an ideal active recovery option for clients who want to stay moving without overtaxing their bodies.
“Partnering with GORUCK was a natural fit for us,” says Kirk DeWaele, Co-Founder and Chief Training Officer of MADabolic. “Rucking is the perfect way for our clients to take their functional strength training outside of the gym and put it to work in both a practical and social environment. It’s challenging but inclusive, and it aligns beautifully with our mission to promote a structured and sustainable approach to strength and conditioning.”
The new ruck clubs will be hosted weekly at select MADabolic locations across the country and are open to both members and non-members. Each event will be led by MADabolic trainers designated as ruck club leaders in their local communities.
“We’re thrilled to partner with MADabolic,” says Bianca Salcido, Event Operations Director at GORUCK. “They’ve built an incredible network around sustainable, strength-focused training, and we’re excited to extend that energy into the outdoors with rucking. It’s a fantastic way to connect with others, build mental and physical toughness, and enjoy active recovery.”
MADabolic’s commitment to balanced fitness and recovery underscores the importance of a well-rounded training approach. Ruck clubs will kick off at participating MADabolic locations starting this spring, with events designed to welcome fitness enthusiasts of all levels.
About MADabolic
Founded in Charlotte, NC, MADabolic is the premier strength and conditioning franchise designed to promote strength and longevity through its signature intervals. With over 40 locations operating across the US, the brand continues to attract fitness enthusiasts and franchise owners who value a results-driven and sustainable approach to training. For more information, visit www.madabolic.com
About GORUCK
GORUCK is committed to building the best, toughest rucking gear to equip the rucking revolution through trainings, events, and ruck clubs that empower real-world communities. For more information, visit www.goruck.com