The Unsung Hero for the MAD Athlete: SALT

The Unsung Hero for the MAD Athlete: SALT

by | Feb 13, 2024 | Nutrition

In the realm of fitness and athletic performance, much emphasis is rightfully placed on training regimens, nutrition plans, and recovery strategies. Yet, amidst the spotlight on protein shakes, carb-loading, and hydration, one crucial component often slips under the...
Holiday Commandments

Holiday Commandments

by | Nov 21, 2023 | #MadLifestyle, Nutrition

Ahhh the holidays…diet culture’s favorite time of year to capitalize on insecurities and spread toxic misinformation like wildfire. We present you with our Holiday Commandments to arm you with the confidence and education to make it through this time of...
What to Expect in a Fat Loss Phase

What to Expect in a Fat Loss Phase

by | Nov 1, 2023 | Nutrition

Before proceeding with a fat loss phase per our Nutrition Blueprint, it’s important that you’re actually READY for fat loss. Note that your readiness goes far beyond simply “wanting to lose weight”…there are several physical, behavioral,...
Pre-Dieting Checklist

Pre-Dieting Checklist

by | Oct 17, 2023 | Nutrition

Tough truth: you’re probably not ready for fat loss. Being ready for fat loss isn’t as simple as wanting to lose fat. That might sound silly or confusing, but there are a ton of internal and external factors at play when it comes to deciphering if you’re ready...
Ending the protein absorption myth, once and for all.

Ending the protein absorption myth, once and for all.

by | Aug 16, 2023 | Nutrition

One of the most common myths about protein is that your body can only absorb a certain amount of it at any given time (the “magical” figure that most people land on lies somewhere in the range of 20-30 grams of protein per meal).  This is fake news. Here are some...